Before the pen touches paper or the cursor blinks on an unmarked canvas, before the first draft takes shape or the initial design is conceptualized, we begin a journey – a journey to understand the very essence of your brand.
This adventure starts with an introduction, unfolding through the narrative of your marketing brief and deep conversations that bring us closer to the core of your business, customers, mission, vision, and unique selling proposition. After exploring the essentials of your business, it’s time to uncover what makes your brand truly unique. Today, we’re eager to give you a glimpse into this critical phase: the Brand Characteristics Workshop.
Crafting compelling identities: The Inshapes approach
At Inshapes, we’re passionate about sculpting identities that profoundly resonate with your target audience, speaking in both whispers and roars to the hearts of those you seek to engage. To achieve this, we start by carefully laying the foundation of your brand’s character, piece by piece. Our workshops, whether online or in-person, are pivotal in assembling all the elements required to build your new, robust identity. As outlined, this framework is straightforward, allowing you to easily navigate it with your colleagues. The outcomes might astonish you, especially when contrasted with your current visual identity. Should you find the differences significant, we’re here to guide you on how to align them seamlessly.
In beginning this process together, we not only aim to reveal the distinctive characteristics of your brand but also to ensure that your new identity stands as a true reflection of what you stand for. If you’re ready to explore the depths of your brand and unveil its full potential, Inshapes is here to lead the way. Let’s create an identity that not only stands out but truly speaks to the essence of your brand.
Brand characteristics
English Category |
Options (EN) |
Instructions for the Workshop |
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Personality Traits |
Authentic, Innovative, Trustworthy, Friendly, Professional, Sophisticated, Reliable, Adventurous, Fun, Luxurious, Down-to-earth, Compassionate, Bold, Creative, Energetic, Humble, Playful, Serious, Visionary, Passionate |
Select up to 3 options |
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Emotional Appeal |
Comforting, Exciting, Inspirational, Nostalgic, Reassuring, Empowering, Joyful, Peaceful, Romantic, Secure |
Select up to 2 options |
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Values and Ethics |
Sustainability, Integrity, Quality, Excellence, Innovation, Diversity, Inclusivity, Transparency, Community, Respect, Accountability, Compassion, Fairness, Tradition, Craftsmanship |
Select up to 4 options |
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Mission and Vision |
To revolutionize [industry/field], To empower [specific group], To innovate for a better tomorrow, To deliver unmatched quality, To make [product/service] accessible to all, To champion [cause/value], To lead with creativity and innovation, To build a sustainable future, To inspire [action/emotion], To connect [people/places/ideas] |
Select up to 1 option |
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Target Audience Perception |
Approachable, Elite, Affordable, Premium, For everyone, For the discerning, Youthful, Mature, Trendy, Timeless |
Select up to 2 options |
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Style and Aesthetics |
Minimalist, Elegant, Bold and Bright, Classic, Modern, Rustic, Industrial, Quirky, Artistic, High-tech |
Select up to 2 options. |
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Differentiators |
First to market, Best in class, Unique feature set, Customizable options, Unrivaled customer service, Exclusive partnerships, Proprietary technology, Community focus, Educational resources, Global reach |
Select up to 3 options |