Gumárny Zubří
A Czech company with over 85 years of tradition that specializes in the development and production of products made from technical rubber, thermoplastics, and thermoplastic elastomers. Its production portfolio includes rubber and plastic car mats, precision technical mouldings, and NBC gas masks. With longstanding expertise and a strong focus on quality, the company has secured a significant position in the global market, exporting to more than 45 countries.
Task
The client aimed to expand into international markets and reach new B2B, B2D, and B2G partners. They were looking for a way to strengthen their brand both visually and in communication within the online space — to appeal to foreign business partners and clearly convey their know-how, experience, and quality. (The goal was to increase the number of international leads for their products.)
In creating the new brand identity, we built on the client’s traditional yellow color, enhancing it with modern design elements. A bold, distinctive typeface emphasizes the brand’s strength and stability. We designed the graphic elements and visual language to instantly capture attention and differentiate the client in a competitive market. The final identity not only aligns perfectly with the brand’s values but also introduces a fresh, innovative visual style that works seamlessly across various B2B and B2G materials. Early feedback has been overwhelmingly positive — clients are noticing the new branding, which has already led to initial successful leads.
We created key presentation materials, including a one-pager and a sales deck with essential company information. Based on the new identity, we also designed a modern, functional website that reflects the company’s philosophy and visual strategy.
We revamped both the corporate and personal LinkedIn profiles to ensure they provide complete, relevant information and serve as effective tools for the sales team. We filled in missing details and adjusted the content to better support sales activities.
We’re producing targeted content not only for car mats and gas masks but also for the company website, helping strengthen the brand’s expert position and build trust among customers.
We developed a systematic plan for reaching out to key decision-makers and entire companies. The strategy includes specific steps to build relationships and generate new business opportunities.
We’re actively implementing every element of the strategy — from direct outreach to potential customers to optimizing digital communication. Initial results show growing interest in the client’s products and an increase in the quality of business connections.
