UFIR

UFIR is a Czech company that offers professional cleaning services to its clients. It started as a small family business, but thanks to its high-quality and reliable work, it gradually expanded and gained the trust of a broad clientele.

Task

The task was to create a visual identity that distinguishes UFIR from the competition and strengthens its position in the market.

  • Client

    UFIR s.r.o.

  • Year

    2024

  • Segment

    Retail

Unique mascot supporting brand consistency

To truly set UFIR apart in its category, we introduced a new brand color that is unique in this segment. Designing a new logo was not enough, so we complemented the entire identity with a unique mascot (fluent device) that connects all parts of the communication. For the social media design, we were inspired by the cleaning process, specifically by using a squeegee for window cleaning, creating a visual effect of a cleaned surface.

Delivered services

Design

  • Logo
  • Visual identity
  • Brand book
  • Print material
  • Illustration
  • Fluent device
  • Design for social media

Strategy

  • Brand strategy
  • Naming
  • Market survey
  • Communication strategy
  • Content strategy
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