apex
solutions

Service
Logo
Visual identity
Content strategy
Web desing
Client
apex solution s.r.o.
Czech Republic
Date
2023
Segment
Low-Code Development & Business Applications

Task

The goal for apex, a Prague-based IT company, was to revamp their visual identity. They specialize in delivering low code applications to clients in the retail, banking, and insurance sectors. Our task was to compose a new, appealing, and modern visual identity that would align with their expertise and attract their target audience.

A complete refresh of the visual identity for Prague IT company

The basic elements of the new identity are based on elements of web applications that form the shape of the letter „a“. The speed and simplicity of the low-code approach are also shown by the lively colors that complement the original black-orange combination. Original, custom-made icons ensure a better visual presentation of services and solutions. Websites and communication on social networks are also part of the new identity.

We combine marketing and sales to run prospecting and delivers meeting-ready prospects locally and internationally for less.

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