A brand with all the elements for online
and offline, local, and global communication
The creation of the logo began with a sketch of the capsule toys. They later became the brand symbol, which revitalizes the entire identity and provides wide use for other campaigns and media. The random arrangement of individual symbols creates a complex visual identity that is playful, modern and variable. In addition to the standard outputs of the graphic identity, we devoted ourselves in detail to the branding of the capsule toy machines, which play a key role in the purchasing process.