Klikli

Service
Naming
Logo
Visual identity
Content strategy
Client
Klikli SK s.r.o.
Slovak republic
Date
2023
Segment
Retail Entertainment & Vending Solutions

It began
with a new name

In addition to the new logo and complete graphic identity, it was necessary to come up with a new company name. The original „Guličky pre detičky“ was too long and unsuitable for foreign markets. We started from the shape of the capsule toy as a symbol of the product and the specific „click“ – the characteristic sound the capsule makes when opening it. We combined these two attributes and the short, playful „Klikli“ was created. The new name not only corresponds to the product, but is also easy to pronounce for the little ones.

A brand with all the elements for online and offline, local, and global communication

The creation of the logo began with a sketch of the capsule toys. They later became the brand symbol, which revitalizes the entire identity and provides wide use for other campaigns and media. The random arrangement of individual symbols creates a complex visual identity that is playful, modern and variable. In addition to the standard outputs of the graphic identity, we devoted ourselves in detail to the branding of the capsule toy machines, which play a key role in the purchasing process.

We combine marketing and sales to run prospecting and delivers meeting-ready prospects locally and internationally for less.

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