Successful content is a great combination of strategy, consistency, and authenticity. It all starts with strategy. Without it, you could be churning out posts that don’t contribute to your overall business strategy. Next, the consistency in your topic and tone should feel authentic to the brand you’ve created or are trying to create.
Strategy
With the right strategy, you can better track and measure the performance of your social media activities, allowing you to see what’s working and what needs to change. With a well-thought-out strategy, you will have a clear plan for when and how often to publish content. You’ll also know what you want to achieve and tailor the steps accordingly: a well-set strategy = a more efficient use of your time.
Consistency
You can maintain awareness and increase your brand’s memorability by posting content regularly on social media. Even the social networking algorithms themselves encourage profiles that publish content regularly.
Authenticity
You can differentiate yourself from the competition with originality and content that feels like your brand. Shoot, shoot and reach for stock photos as little as possible because many other brands may use the person you’re using in your communications.
