You have to get attention whether you write advertising copy, blog, or newsletters. We’ve written down five tips that work for every type of content and industry. The more tips you combine in your content, the better results you will get.
1. Numbers
They have a significant impact on perception. It’s a proven fact that using numbers in headlines piques interest and attracts attention.
Bad example: Top tips on how to huddle up!
Good example: 10 proven tips to lose weight!
2. Time Frame
Increases credibility and relevance because people want results fast.
Bad example: How to lower the temperature in your home during summer days?
Good example: How to lower the temperature in your home in 5 minutes?
3. Power words
“Free,” “Instant,” “Bonus,” “Discount.” Do you know what these words have in common? They attract attention and have a strong emotional reaction on the reader.
Bad example: Last chance for a discount on protein
Good example: 10% discount for newsletter subscription
4. Benefits
Answer the question, what’s in it for them? People don’t just want to buy products; they want to buy benefits.
Bad example: The new series of iPhones have arrived on our market
Good example: The flashlight lasts up to 24 hours thanks to new technology.
5. Savings
You immediately get their attention if you show people that your product or service saves them time or money.
Bad example: Filtration shower head with minerals
Good example: Smart shower head saves up to 70% of water
Don’t worry about combining more tips in one single copy. They primarily work well in headlines and subheadlines. Good luck!
